Campaigns for Apicha Community Health Center
I Swallow Daily
Developed and implemented a campaign to promote PrEP/PEP, the HIV Prevention Pill using inbound marketing methodology to get potential patients to click through to information on PrEP/PEP and ultimately become patients of the clinic. The campaign ran on various digital platforms, specifically Grindr, Scruff, and Facebook.
To build trust within the target communities, the artwork was commissioned by New York City artists who were influencers within their respective communities. The “I swallow daily” tagline not only educated the community on the proper way to take the pill, but also acknowledged sexual activity amongst gay men to break the stigma that frequently prevents this population from seeking health care.
As a result of the campaign, the Health Center’s number of PrEP patients increased by 400%. This campaign was also featured at the 2018 International AIDS Conference as an example of an exemplary PrEP/PEP Campaign.